Blog
We're designers and thinkers, proud of our diverse client list and the results we've achieved on their behalf. Our depth of experience means we can always be relied upon for a new angle, a fresh perspective or a relevant point of comparison.
A new way of looking at the problem
There are many people who, when asked about the dangers of cannabis, would reflect on the damage the drug does to the physical and mental health of users. Less frequently considered are the other ‘nasty side effects’, such as the damage that cannabis has on communities and society as a whole.
Posted in Campaign, Creative, Design, Digital, New work, Wayfinding
Tagged campaign, channels, Merseyside, Police, viral
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One Punch Can Kill
One Punch Can Kill is a campaign run by Merseyside Police aimed at shifting attitudes to alcohol related violence. In the last 5 years, 24 people have lost their lives in Merseyside through senseless violence – 7 were the victims of ‘one punch’ and most of these were alcohol fuelled.
Posted in Campaign, Creative, New work
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Our Challenge
The Roses Design Awards are almost upon us and I’m glad to say that this year Origin has achieved two nominations.
The first is in the ‘Poster’ category where our ‘Stars and Strips’ work for Manchester United FC is nominated View Here.
Fast learners
We’ve just been collating the statistics for the new EEF Apprentices site that we launched last month and it’s good reading!
The site, developed on an Umbraco CMS system, was built with social media at it’s heart in order to reach it’s target audience of potential apprentices. From the start it’s a strategy that seems to be working.
Food To Go
Greencore Foods, the UK’s largest sandwich maker, asked us to undertake a brand redesign of their biggest proprietary brand, Foo-Go. Research showed the brand was seen as bland, unengaging and lacking in meaning so we produced a brand solution that was vibrant, expressive and easy to navigate within the fixture. The addition of a new strapline – good food to go – ensured that the brand remained meaningful. Post-launch, results have been almost immediate – an 11% sales increase in the first 3 weeks and sustained sales that currently outperform the ‘food to go’ market by 5.2%. Click here to see the full case study. http://bit.ly/on9DA2
Sutherland Potted Beef
Sutherland is a business with real heritage. Founded in 1927 by Edwin Talbot Sutherland, they make a range of sandwich spreads to traditional recipes, at the original site opened by the founder in Kiveton, near Sheffield.
Posted in Branding, Creative, New work
Tagged Greencore, New Work, Packaging, Sutherland
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Award Nominations
That Friday feeling is always good. It’s even better when you’ve just found out that Origin Creative has been nominated for a couple of Roses Design Awards. It makes all the hard work put in by the team so far this year more worthwhile, and it’s not over just yet. We have a nomination for our MUFC American Tour 2011 poster and one for our promotional literature piece for Burrda Sport. The winners will be announced at The Roses Design Awards ceremony which will take place on the 13th of October at the Ramada Jarvis Hotel, Manchester.
Posted in Awards, Campaign, Creative, Design, New work
Tagged Burrda, Manchester United
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Challenge Yourself
We’ve been busy in the gym recently working up a sweat for Burrda Sport. Continuing with the campaign theme of ‘Challenge Yourself’ we photographed real people that wanted to overcome their inner challenges to achieve their goals, however big or small. The images will be used to promote Burrda’s new training apparel which will be launched in the near future.
Embracing Social Purpose
National Grid is an international electricity and gas company providing energy to millions of customers across Great Britain and the Northeast US. When the company saw the importance of expressing its vital importance to society and the future of energy, Origin was invited for a second year running to produce its Corporate Responsibility Review.
Posted in Corporate Responsibility Report, Creative, Design, New work
Tagged National Grid, New Work
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